Designer.
Developer.
Freelancer.

Every project begins with a connection. Whether it’s a brand finding its voice, a campaign engaging its audience, or an idea transforming into visual art – I thrive on forging meaningful relationships that breathe life into creative concepts.

Feature Analysis

Scoreboard application

Client: i9 Sports


  • Context: Develop an application to help officiate Little League games (Soccer, Basketball, Football, and Volleyball) with a single referee and no scorekeepers.

  • Problem: There are many aspects of a game that a single official would be responsible for (e.g. time, points, possessions, violations, etc.). No competitors or comparable applications.

  • Solution: Create an application that enables officials to make quick assessments, adjustments, and records without having to rely on memory or pen and paper.

  • Visual Representation: Emphasis on hierarchy, colors receptive to sun light (Dark Backgrounds were not receptive), font that is legible.

  • Takeaways: Less mistakes and smooth transitions between games. Accurate record keeping.

David Tooley

With a background rich in diverse industries—from startups to established enterprises—I embrace the uniqueness of each collaboration. My work goes beyond pretty pixels; I focus on understanding the heart of a project and connecting visually with its essence. From the initial brainstorm to the final design, I prioritize communication and empathy, allowing me to translate your vision into captivating visuals that resonate.


I look forward to consultation, collaboration, or even inspiration in your next project. Thank you for stopping by and do not hesitate to reach out.

2025

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